ABOUT US

model with Purple sideshow hoodie leaning on orange old school car

Founded in 2020 by Oakland native Shauncy "Salt" Jackson, ODP is more than just a clothing brand. It's a movement to remind the world that Oakland stands strong for its people, land, and unwavering commitment to equality. Inspired by the injustices faced by our community, ODP creates bold, fashion-forward clothing that proudly showcases Oakland pride. From the vibrant streets of Fruitvale to the serene shores of Lake Merritt, our designs capture the essence of our city and the spirit of its people. In 2022, we opened our storefront in our backyard in Oakland. This physical space serves as a hub for our community, hosting events and providing a place for people to connect.

Why choose ODP?

High-quality craftsmanship: Our clothing is made with the finest materials and attention to detail, ensuring both comfort and durability.
Meaningful designs: Each piece tells a story, reflecting the rich history and vibrant culture of Oakland.
Community-driven: We're committed to giving back and creating safe, inclusive spaces for our community to fellowship.

Join the ODP movement and show your Oakland pride! Subscribe to our mailing list for discounts, events,and more.